The Beginning of TOP MOBILITY – Our first shared e-bikes in Varna

In March 2024, we took another significant step in the evolution of our services by launching the first TOP MOBILITY shared electric bikes in Varna. This was a natural progression of our commitment to looking beyond traditional car rentals and offering diverse mobility options tailored to people's needs. Following the expansion of our vehicle fleet and the introduction of electric cars, shared electric bikes marked the start of a new direction: more accessible, flexible, and sustainable urban mobility.

With TOP MOBILITY electric bikes, residents and visitors of Varna gained a new way to move freely around the city. The service combines the convenience of shared mobility with the benefits of electric propulsion, making the bike an ideal choice for both daily commuting and leisure activities. In doing so, we broadened our approach to mobility—viewing it not merely as travel between cities, but also as effortless movement within the city itself.

The new service was introduced to the residents of Varna during a special event held on March 15, 16, and 17, 2024. The location was symbolic for the city: the entrance to the Sea Garden, right next to the Festival and Congress Center. Anyone interested had the opportunity to test the electric bicycles and learn how the service works via the mobile app. The event allowed people not only to see the bikes but also to personally experience a different, convenient way of getting around Varna.

The launch of the shared electric bicycles marked a significant milestone in our development. It demonstrated the direction we aim to take—towards a more comprehensive mobility ecosystem where customers can choose their mode of transport based on the specific situation. A car for longer journeys. An electric bike for city travel. Diverse solutions united by a single idea: greater freedom to get where you want to go.

What began in Varna in 2024 with shared electric bicycles has become a vital part of TOP MOBILITY’s growth. Today, we continue to build on this vision by creating and developing various mobility services that meet people's evolving needs. Because for us, mobility is about more than just cars or bicycles; it is the freedom to choose how you move.