Asenovgrad is situated at the foot of the Rhodope Mountains, where the mountains meet the Thracian Plain. The city is located about 19 km from Plovdiv, 85 km from Smolyan, and approximately 180 km from Sofia, making it a convenient starting point for trips through the Rhodope Mountains.

The region combines a rich historical heritage, religious landmarks, and beautiful natural scenery. Within the municipality, there are over 350 cultural monuments dating back to various historical periods. With a rental car from TOP MOBILITY, you can easily combine a visit to Asenovgrad with a trip to Asen’s Fortress, the Bachkovo Monastery, and many other interesting places in the Rhodopes.

Undoubtedly, one of the most recognizable landmarks in the area is Asen’s Fortress, located just about 2 km from the city. The history of the site dates back to the time of the Thracians, and in the 13th century, Tsar Ivan Asen II fortified and expanded the fortress. It is the inscription left during his reign that forms the basis of its current name, as well as the name of Asenovgrad.

One of the best-preserved parts of the complex is the medieval church of “St. Mary of Petrich.” The foot of the fortress is accessible by car, making it a convenient stop when traveling through the area.

The most popular restaurants in Asenovgrad, according to Tripadvisor are:

• Restaurant Salasha
• Vito Restaurant
• Beer Shop KoShiBirim
• Alinea Chef's Choice
• Central Bar & Dinner

The most popular restaurants in Asenovgrad, according to Tripadvisor:

• Family Hotel Ogi
• Family Hotel Diana
• Hotel Tedi
• Hotel Cosmos