Blagoevgrad, formerly known as Gorna Dzhumaya, is nestled amid the beautiful natural scenery of southwestern Bulgaria. The Bistritsa River flows through the city, and the Struma River runs nearby. The mountains, rivers, and natural landmarks in the area offer numerous opportunities for hiking, biking, and relaxing in nature. With a rental car from TOP MOBILITY, you can comfortably explore both Blagoevgrad and the interesting places in the surrounding area and plan your own itinerary. The city is also known for its mild climate and many sunny days. Thanks to the American University in Bulgaria and South-West University, Blagoevgrad has a large student community that contributes to its lively and youthful atmosphere all year round.

The Varosha Renaissance Quarter is one of the most recognizable places in Blagoevgrad. Established in the 17th century, the quarter was restored in the 1980s, preserving the distinctive appearance of the houses. Today, they house galleries, creative workshops, and various cultural spaces. Bachinovo Park is one of the most popular places for walking and sports. It features a lake, a bike path, and various sports facilities. Another option for recreation near the city center is Loven Dom Park, which has tennis courts, a soccer field, and walking paths.

During the summer months, visitors can also choose to visit the Blagoevgrad Water Park, which offers swimming pools, water slides, and relaxation areas. About 30 km from Blagoevgrad, nestled in the Rila Mountains, lies the Bodrost Ski Center, and another interesting destination for a day trip is the Stob Pyramids. These impressive natural formations are located near the village of Stob and reach heights between 7 and 12 meters, with many of them featuring distinctive stone “caps.”