Byala is a town in Central Northern Bulgaria, located in Ruse Province, approximately 55 km from Ruse and 58 km from Veliko Tarnovo. Thanks to its strategic location, the town is an important transport and commercial center, with some of the main road connections between northern and southern Bulgaria passing through it.

The town’s name comes from the white rocks in the area, which continue to impress visitors today. Byala has a rich history associated with both the Roman era and important events from the Bulgarian National Revival and the Russo-Turkish War of Liberation. Archaeological finds from antiquity have been discovered in the area, and the town is also known for its proximity to the iconic Belenski Bridge, designed by the renowned Bulgarian master builder Kolyu Ficheto.

Today, Byala offers a peaceful atmosphere, interesting historical attractions, and convenient access to numerous tourist sites in the region. Thanks to its proximity to Ruse and Veliko Tarnovo, the town is a suitable destination for both short weekend trips and exploring the cultural heritage of Northern Bulgaria.