Targovishte is a regional city in Northeastern Bulgaria, situated near the foothills of the Preslav Mountain. The city combines a rich historical heritage, a peaceful atmosphere, and a convenient location amidst key national transport routes. Targovishte’s history is linked to the development of trade and craftsmanship, and its former name, Eski Dzhumaya, recalls the era when the city was renowned for its markets and fairs. Today, Targovishte is a significant administrative, economic, and cultural hub offering interesting opportunities for both tourism and business travel. Its proximity to Shumen, Razgrad, Popovo, and Veliki Preslav makes the city a convenient starting point for exploring Northeastern Bulgaria.


